IKEA To Start Selling Electronics In Europe
Remember all those times you were dragged out on a Sunday afternoon by your significant other to IKEA, after being out the night before with the lads?
You had to deal with the endless go-slow droves of people in the one way system at IKEA as you were told that there was a particular set of duvet covers she had to get your opinion on. Well, soon you’ll be able to make your own way to the electronics section whilst she deals with the important matters of household furnishings.
IKEA best known for it’s collection of AIY (assemble it yourself) products is now working with TCL Multimedia, a China based company in order to introduce a range of electronics goods into their stores in Europe and it’s going to happen this year.
Initially, 5 stores will showcase the products as early as June, with a rollout expected over the coming months for the rest of their stores right through to the summer of 2013.
“This is a large step for us. We will have an offer that is unique in the market.” said IKEA’s Magnus Bondesson to Reuters.
They are starting with televisions, wireless sound systems and built in CD/DVD/Blu-Ray players with their line of furniture that is being built specifically for IKEA, in an IKEA style.
Magnus continued in saying that “We are launching a new concept where you in one place can buy your furniture and your electronics — designed for and matched with each other from start.”
Initially prices will start at approximately €750 for the simplest combination bench unit.
Magnus went on to say ”With the way IKEA works, the way we can offer our products at the lowest prices on the market, we are convinced that this will be a really big success.”
This isn’t the first time that IKEA has partnered with another company outside of their furniture. They sold appliances from Whirlpool for over a decade and have also sold products from Electrolux’s range for the last 3 years.
So, soon enough when you get that nod and a wink that you’re about to spend your Sunday afternoon in IKEA, at least you’ll be able to relish in the boys toys furniture section.