Apple TV Looks To Be Put On Hold For Wearable Tech


Way back when we first started in 2011, we spoke about the Apple TV and the fact that it was on the horizon. Well, it probably still is but according to Paul Gagnon an analyst, Apple have decided to put their focus and effort into the battle of wearable technology with a debut due in 2014.

As we noted over the weekend, Apple have invested heavily with $587 million in GT Advanced Technologies, a company that specialise in the production of sapphire. When we looked at the maths, it seemed that Apple’s focus isn’t on iOS devices or Apple TV, but on possibly an iWatch and the use of sapphire in in order to make the screen durable and less susceptible to damage considering the exposure of the device on a wrist.

It seems Paul Gagnon agrees with us. He has come out an offered his view on Apple’s current position on the Apple iTV:

“For Apple to have a successful television product for the living room, it needs to achieve three goals:

Sell enough units to generate sufficient content purchasing points, especially among households who do not yet own Apple TV set-top boxes.

Offer a unique point of differentiation to capture market share from leading TV manufacturers such as Samsung and Vizio, while at the same time being able to sell the products for a high enough price to deliver typically high Apple margins.

Create follow-on replacement purchases to keep hardware sales from flat-lining once household penetration peaks.”

So Gagnon believes that Apple will now put all of their attention and resources into wearable technology which should prove for an interesting WWDC (Worldwide Developers conference) next year as the iPhone 6 is also expected to debut and no doubt we’ll be teased with new iPads, iPods and probably a new line of MacBook’s considering the recent facelift on the current line.

Let us know your thoughts in the comments below. Would you buy a TV made by Apple?

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